With a few days of interval I received two very different ways of reviewing data collected by users of “activity trackers”.
The first one came from Jawbone (although I don’t own the UP, I might have subscribed to one of their mailing-lists earlier) and is also publicly available here. Named “2013, the big sleep” it a kind of infographics of how public (and mostly American) events influenced sleep of the “UP Community”. Here data about all (or at least a lot of) UP users were aggregated and shown. This is Big Data! This is a wonderful and quantitative insight on the impact of public event on sleep! But this is also a public display of (aggregated) individual data (something that UP users most probably agreed by default when accepting the policy, sometimes when they first used their device).
The second way came from Fitbit, also via e-mail. There was written how many steps I took in total as well as my most and least active periods / days of 2013. At the bottom there was a link to a public page comparing distances traveled in general with what it could mean in the animal kingdom (see below or here). This is not Big Data (although I am sure Fitbit have access to all these data). But at the same time (aggregated) individual data are not shared with the general public (although here again I am sure a similar policy apply to Fitbit users).
Different companies, different ways to handle the data … I hope people will realise the implication of sharing their data in an automated ways in such centralized services.