Just a little post to write how I hate those “Read More” sentences in blog post!
“Read More” is a way to cut your blog post in two: one part that will be shown in your blog RSS flux, on your front page and another part that will only be read by those who click on the “Read More”. A variant of this is the […] (as shown above).
Most of the time, I read blogs I subscribed to via a RSS reader (or news aggregator). I read blog posts when I have time. A central place like the RSS reader is like a personalized newspaper. I usually read blog posts grouped by the interest I have at the moment I read them. An organized place like the RSS reader is like a personalized newspaper, just on a certain topic, just when you need it.
Now, if there are “Read More” after 2 or 3 lines of text, I usually don’t know anything about the quality of the remaining article. Either I click, I launch my web browser (wait, wait, wait …) and finally read the remaining part of the article. It’s very rare I do that. Usually, I just go to the next article. Most of the time, the next article is by someone else, on another blog (items being classed by interest topic and time in my reader). After a few disappointments of finding a “Read More”, I just cancel my subscription to the RSS feed. Unless information given there is very, very interesting.
I know that “Read More” directs more traffic to your website. I know getting more traffic makes you earn money (if you serve ads), can potentially make you earn money (if you sell something) or simply gives you more details about your audience. I know that “Read More” allows to “shorten” long blog post so your front page is not 10-pages long.
But in the end, the goal is to be read. If you write well, have a good product and/or don’t annoy people with unnecessary “clicks”, people will anyway come to your website and potentially buy your stuff. Imho, simplifying readers’ lives by giving them all the information they want in the format they want regardless of the channel (RSS, e-mail alert and website) is more important than any other reason. Don’t force page views, it’s annoying!