Just a little post to write how I hate those “Read More” sentences in blog post!
“Read More” is a way to cut your blog post in two: one part that will be shown in your blog RSS flux, on your front page and another part that will only be read by those who click on the “Read More”. A variant of this is the […] (as shown above).
Most of the time, I read blogs I subscribed to via a RSS reader (or news aggregator). I read blog posts when I have time. A central place like the RSS reader is like a personalized newspaper. I usually read blog posts grouped by the interest I have at the moment I read them. An organized place like the RSS reader is like a personalized newspaper, just on a certain topic, just when you need it.
Now, if there are “Read More” after 2 or 3 lines of text, I usually don’t know anything about the quality of the remaining article. Either I click, I launch my web browser (wait, wait, wait …) and finally read the remaining part of the article. It’s very rare I do that. Usually, I just go to the next article. Most of the time, the next article is by someone else, on another blog (items being classed by interest topic and time in my reader). After a few disappointments of finding a “Read More”, I just cancel my subscription to the RSS feed. Unless information given there is very, very interesting.
I know that “Read More” directs more traffic to your website. I know getting more traffic makes you earn money (if you serve ads), can potentially make you earn money (if you sell something) or simply gives you more details about your audience. I know that “Read More” allows to “shorten” long blog post so your front page is not 10-pages long.
But in the end, the goal is to be read. If you write well, have a good product and/or don’t annoy people with unnecessary “clicks”, people will anyway come to your website and potentially buy your stuff. Imho, simplifying readers’ lives by giving them all the information they want in the format they want regardless of the channel (RSS, e-mail alert and website) is more important than any other reason. Don’t force page views, it’s annoying!
Despite the fact I have smokers amongst my friends, I couldn’t resist to rant a little bit about smokers (“terrorism” is currently a buzzword in Belgium and in the world, so I put it in the title). While some smokers I know understand that “One’s freedom stops where others’ freedom starts“, I am about to think that many of the smokers are still thinking they are the only ones on this planet and, if one dares to complaint, they will grumble, act as if they are victim of some sort of segregation or, worse, retaliate.
In Belgium, a law forbids to smoke in public areas. But it’s allowed in some restaurants and bars where you have a clear separation between the two areas (smokers and non smokers) and enough ventilation (for both parts). For lunch, we decided to stop on a terrace of some well-known restaurant in LiÃ¨ge (Belgium). The waiter guaranteed us that the “tent” (on the terrace) was a non-smoking zone. Of course, after 30 minutes, 5 to 7 smokers were already drinking, eating and smoking … But well, I didn’t mind too much since there was enough air for everybody (I can bear some smoke). Then one young lady sat next to me and took a cigarette out of her bag. I kindly asked if it was possible for her not to smoke for some time since 1. it was supposedly not allowed there, 2. I didn’t want to inhale smoke while eating my lunch and 3. a pregnant woman was sitting nearby (and passive smoking is also bad for pregnancy). The girl looked at me as if I asked for an impossible mission, as if I was very rude, as if I hurt her deep ego, as if I was some kind of tyrant, as if I was mentally torturing her. She said rude words and threw verbal abuses (in French; fortunately for you, I don’t know their translation in English). Before I had the opportunity to reply, her friend told her I was reacting like one of their male friend who is taking care of a pregnant lady, if I correctly understood. They both got up and went to sit a few tables further. (I’m not describing the dark looks the young lady sent when she was leaving the tent before us)
Walking for a few minutes in the city afterwards, I noticed a lot of Belgians are actually smoking everywhere (“Welcome to the real world” you could say). Most of them hardly care where they exhale their smoke (in the air or on a passer-by who didn’t ask anything, what’s the difference?). Can’t they just take care a little bit of other people?